NEWS CENTER

11

2026

-

03

Announcement on the Optimization and Upgrade of the Trademark System of Shandong Zhonglian Chemical Co., Ltd.

Shandong Zhonglian Chemical Co., Ltd. has been deeply rooted in the silica industry for many years. Our core trademark ZLSIL has built a solid industry reputation and won the trust of customers worldwide.

Shandong Zhonglian Chemical Co., Ltd. has been deeply rooted in the silica industry for many years. Our core trademark ZLSIL has built a solid industry reputation and won the trust of customers worldwide.
 
To keep pace with the company’s business development, enhance brand recognition in niche market segments, and achieve precise product positioning, we hereby announce the optimization and upgrade of our trademark system. Relevant details are as follows:

1. Positioning Adjustment of Core Trademarks

 
  1. ZLSIL: Retains its position as the core flagship trademark. It will continue to serve as the universal master brand for our full range of precipitated silica products, covering all categories produced by the precipitation process.
  2. ZLCSIL: Newly launched as the exclusive trademark for our full range of fumed silica products, to achieve clear brand differentiation between fumed silica and precipitated silica, and strengthen the professional image of our fumed silica product line.

2. Unchanged Positioning of Exclusive Trademarks for Segmented Applications

The corresponding positioning of each trademark remains unchanged as follows:
 
  • ZLXIDE: Silica for pharmaceutical applications
  • Zoilsil: Silica for beer brewing applications
  • ZOILSIL: Silica for adsorbents and animal & vegetable oil refining applications
  • ZLDIO: Silica for cosmetics and toothpaste applications

3. Important Statements

This trademark system optimization is only for refined brand differentiation.

 

The R&D technology, production standards, quality control system, supply capacity, after-sales service of all products, as well as all existing rights and interests of customers, remain completely unchanged.

 

This adjustment will not affect any existing cooperation or ongoing business transactions.

 

All trademarks owned by our company are legally registered and strictly protected by law.

 

We reserve the right to pursue full legal liability in accordance with the law against any unauthorized use, counterfeiting, or other infringement acts.

 
This trademark system upgrade is not only a key measure for the company’s refined brand operation, but also a solemn commitment to our long-term focus on the silica industry and continuous value creation for customers.
 
Going forward, Shandong Zhonglian Chemical will continue to take technological innovation as its core driving force, provide more professional and higher-quality products and solutions to global customers, and achieve win-win development together with all partners.
 
Hereby Announced.

Shandong Zhonglian Chemical Co., Ltd.

March 1, 2026

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