Zhongqi Silicon Industry's Wang Weiping Wins "Future Litchi" with 53,000 Yuan: Rooted in Xiancun for 14 Years, Guarding Litchi Aroma with "Silicon" and Illuminating Rural Future Through Public Welfare

(July 18, 2025 · Zengcheng, Guangzhou) At the "Aid Litchi for Future" public welfare auction in Xiancun Town, Zengcheng District, Wang Weiping, General Manager of Zhongqi Silicon Industry, won the "Future Litchi" with a high price of 53,000 yuan. This Xianjinfeng litchi, which carries the hope of education, not only set a new record for the auction of a single litchi in Zengcheng but also unveiled a warm story of this "invisible champion in the silicon industry" – having rooted in Xiancun for 14 years – growing together with the rural area.

A Winning Bid: Mutual Bond Between "Silicon" and "Litchi"

"Xiancun is my second hometown," Wang Weiping said emotionally as he raised his placard and the gavel fell, looking at the litchi saplings off the stage. Since Zhongqi Silicon Industry settled in Shitouling, Jigang Village, Xiancun Town (production address) in 2011, this national-level "Specialized, Refined, Characteristic and Innovative" enterprise has built 3 production lines for food-grade silica, with an annual production capacity of 60,000 tons, and its products cover the food industry in 23 countries. What is little-known is that within 500 meters of the enterprise's factory, lies the core production area of Xianjinfeng litchi – outside the window of Wang Weiping's office, ten thousand mu of litchi forests and modern workshops complement each other.

"Our silica technology once helped break through the freeze-drying freshness-locking technology for local litchis," Wang Weiping revealed. In 2023, Zhongqi collaborated with South China Agricultural University to develop Model W-38F suitable for litchi powder processing, reducing the deep-processing loss of Xianjinfeng litchi by 18%. The mother tree of the "Future Litchi" auctioned this time is exactly a 30-year-old tree beside Zhongqi's factory area. "The aroma of litchi and the silicon industry have long been integrated into each other's development veins."

Industrial Feedback: Transformation from "Factory Area" to "Production Area"

This auction is not the first time Zhongqi has participated in rural development. According to the public notice of Zengcheng District Government (Summary 1), in April 2025, an affiliated enterprise of Zhongqi just won the factory building in Xinlian Village, Licheng Street with an annual rent of 180,000 yuan, which will be used to expand the silica R&D center. In Xiancun Town, the enterprise has recruited 217 local employees in total, 35% of whom are family members of litchi growers. "Lao Chen, our workshop director, has a 5-mu litchi orchard at home," Wang Weiping smiled and said, "Now he manages silica powder during the day and takes care of litchi trees at night; life is getting better and better."

Data shows that Xianjinfeng litchi has been expanded from Jigang Village to 12 counties in 7 provinces. The food-grade silica technology of Zhongqi Silicon Industry has been simultaneously applied to litchi deep-processing enterprises in Yunnan and Guangxi, helping solve the problem of powder caking. Just as the comparison chart displayed at the auction shows: the fluidity of litchi powder added with Zhongqi's silica has increased by 40%, and the shelf life has been extended by 2 months – technology is guarding the sweetness of this "pearl of Lingnan".

Public Welfare Inheritance: Persistence from "Enterprise" to "Foundation"

"Education is the most long-term public welfare," Wang Weiping's speech at the auction echoes Zhongqi's corporate gene. On the honor wall of the factory area, the medal of "Guangdong Provincial Rural Revitalization Charity Enterprise" is hung side by side with the "Food Additive Production License". Among the 108,600 yuan of public welfare funds this time, the premium part of the 53,000-yuan "Future Litchi" will be specially used to fund 3 poor students in Xiancun Town until they graduate from university.

It is worth noting that the pet feed-grade silica developed by Zhongqi has been applied to the "Litchi Honey Pet Food" project in Zengcheng – using by-products of litchi honey as raw materials, combined with silicon-element bone protection technology, to develop high-end pet food, driving the income growth of 5 village collectives in the surrounding area. "Just as Xianjinfeng litchi needs three generations to inherit, running an enterprise also requires planting 'trees of hope'," Wang Weiping pointed to the newly planted litchi saplings in the factory area, which hold Zhongqi's vision for the next decade together with Xiancun.

Conclusion

When the gavel fell for 53,000 yuan, it not only marked the value of litchi but also resonated with the mutual development of the real economy and rural revitalization. From silica powder to litchi aroma, Zhongqi Silicon Industry has rooted in the land for 14 years, writing a Zengcheng story of "industry feeding agriculture and technology empowering the countryside". Just like the litchi sapling symbolizing "future" at the auction, under the joint care of the government, enterprises and villagers, it is growing new branches of industrial common prosperity.

(Source of data in this article: On-site of Xiancun Town Public Welfare Auction, Public Notice of Zengcheng District Government, Internal Materials of Zhongqi Silicon Industry)